ความผูกพันของเกษตรกรผู้เลี้ยงโคนมที่มีต่อบริษัท เชียงใหม่เฟรชมิลค์ จำกัด

Abstract

This research aims to study the commitment of dairy farmers towards Chiang Mai Fresh Milk Company Limited. Data were collected using a questionnaire administered to a population of dairy farmers affiliated with Chiang Mai Fresh Milk Co., Ltd. in the upper northern region of Thailand, specifically in Chiang Mai and Lamphun provinces, totaling 164 respondents. The data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. Inferential statistics, such as Independent t-test and ANOVA F-test with Scheffe's Method for pairwise comparisons, were employed to determine differences in individual factors affecting the farmers' organizational commitment. Multiple Regression Analysis (MRA) was used to identify the driving factors influencing the organizational commitment of the company's member farmers. The results revealed that farmers engaged solely in dairy farming and those with other occupations, as well as those with or without successors in dairy farming, exhibited significantly different levels of organizational commitment at the 0.05 significance level. The driving factors influencing the commitment of dairy farmers to Chiang Mai Fresh Milk Co., Ltd. included work processes, quality of life and values of the farmers, and the roles of management and employees. In contrast, factors related to compensation, job characteristics, personal development, and advancement opportunities did not significantly impact the farmers' commitment at the 0.05 significance level.