ปัจจัยที่มีผลต่อรูปแบบการลงทุนของนักศึกษาหลักสูตรบริหารธุรกิจมหาบัณฑิต มหาวิทยาลัยเชียงใหม่

Abstract

This independent study investigated the factors affecting investment types of Master of Business Administration students at Chiang Mai University. Data were collected through questionnaires distributed to the entire population of Master of Business Administration students enrolled between 2019 – 2023 (student ID numbers 62-66), totaling 273 people. Questionnaires were distributed both online and offline. A total of 204 completed questionnaires were received, representing a 74.73% response rate. Data analysis employed descriptive statistics consisting of frequency, percentage, mean and inferential statistics consisting of t-test, ANOVA. The majority of respondents were female, aged 22-26 years old, student ID 63. Their average monthly income ranged from 15,001 to 25,000 baht. Necessary and consumption expenses typically accounted for 20-40% of their income. Risk tolerance focused on consistent returns with minimal principal loss, while investment goals included generating regular income, achieving profit, and securing financial stability. The most popular investment type among respondents was the money market. This included options like bank deposits, savings lotteries, savings cooperatives, and life insurance. This study investigates the factors influencing investment affecting investment types of Master of Business Administration students at Chiang Mai University. The analysis identified six key priorities: risk, investment limitations, rate of return, duration, economic forecasts, and information sources, respectively. The study further explored the sub-factors within each priority. Risk focused on the issuing company's reliability. Investment limitations prioritized legitimacy and authorization. Rate of return emphasized the amount of profit generated. Duration valued the time it takes to see returns. Economic forecasts aimed for investments exceeding inflation. Lastly, information sources were most influenced by friend's investment disclosure. Finally, the hypothesis testing revealed that when gender, income, consumption, risk tolerance, and investment type are different, factors affecting investment types would be different.