การศึกษาความเป็นไปได้ในการลงทุนโครงการผลิตน้ำส้มตำชนิดซอง

Abstract

The Independent study aims to investigate the feasibility of investment in papaya salad dressing packet project. The study covers 5 aspects, which include the project's environmental conditions, market analysis, technical aspects, management, and financial considerations. The objective is to understand the viability of investment in papaya salad dressing packet project and to utilize the gathered data for making informed investment decisions. Data collection is conducted from 2 sources, namely Primary Data and Secondary Data. Primary Data is collected through the selective sampling method, specifically "Purposive Sampling," by using questionnaires administered to a group of 400 individuals and conducting interviews with 6 business operators involved in the production of frozen food. The study on the project's environmental conditions reveals that there is a high level of environmental volatility, particularly in terms of product costs and the unstable economic situation, which affects consumers' purchasing decisions, even though the government provides support to entrepreneurs through various economic stimulus policies for medium-sized businesses. However, business operators will still need to manage risks. The study on the project's marketing aspects reveals that the competition in the market is relatively high. However, papaya salad dressing has an existing customer base, particularly in the bottled format, and there is also production of papaya salad dressing in the form of OEM for other companies. Therefore, the existing customer base can be extended if the product is produced in packet form. Furthermore, the ongoing trend of consuming healthy foods is on the rise, which will enable low-sodium seasoning products to compete in the healthy food market. According to the survey on the importance level of marketing components affecting the choice of purchasing packet-style papaya salad dressing, safety and taste are the most crucial factors. However, due to the versatility of papaya salad dressing, which can be used in various dishes, and freeze-drying technology that preserves the nutritional content and enhances the texture, it has an advantage over competitors. The study on the project's technical aspects reveals that, choosing a production location for building a small factory, determining the factory layout within GMP standards in terms of machinery used. Making two freeze-drying machines to support the production of somtam juice packets made from freeze-drying. Each time, a maximum of 1,800 packets per production cycle or 40 hours of production. And total of 6 employees throughout the duration of the project. The study on the project's management aspects reveals that, due to its single ownership and being a small to medium-sized business without a physical storefront, the management is relatively straightforward. The focus is primarily on online sales and product distribution through general retailers during the initial 5 years. The study on the project's financial aspects reveals that the Net Present Value (NPV) is valued at 11,939,795baht, which is higher than the initial investment. The Internal Rate of Return (IRR) stands at 83%. and the Discounted Payback Period is around 1.3 years. This indicates that the investment in papaya salad dressing packet project is a worthwhile investment.