ปัจจัยที่ส่งผลต่อความสำเร็จของวิสาหกิจชุมชนผลิตข้าวในจังหวัดสุรินทร์

Abstract

This study aimed to investigate the factors that affected to success of rice production community enterprises in Surin Province. The sample group were 15 members of the community enterprises including the community enterprise President, Vice-President and committee members from five different community enterprises, including Ton Kla Praeroob Sinkha Kaset, Kaset Tenmee Naew Mai Withee Surin, Kaset Trisadee Mai, Setthakit Porpeang Ban Samet Noi and Kaset Insee Tumbon Burusi. The data were collected and analyzed by using the secondary data of community enterprise, their activities, semi-structure interview with open-ended questions and on-site observation. This study revealed that among these five community enterprises of rice production in Surin province, with all of 15 members, 8 of the members were male while 7 of the members were female. The age range of the member was 35-66 years old. The majority of members hold positions such as President, Vice-President, treasurer, secretary, and committee member within the community enterprises. The occupation of most members was in agriculture, with diverse educational backgrounds from secondary, bachelor's degree to master's degree. According to the potential of community enterprises, the analysis using the SWOT model identified the strengths as loyal customers, cultivation of organic jasmine rice that complied with export standards, and innovative production. The weaknesses were the limitation of the irrigation system and insufficient production. Opportunities were the continuously high demand of both domestic and international consumers. Lastly, the threats were export barriers, labor shortages and a lack of knowledge in organic agriculture. By applying the TOWS Matrix analysis model, this study revealed that the production of high-quality organic rice aligned with export standards was in line with the continuously high and growing market demand, both domestically and internationally. By analyzing the business environment using the PESTEL framework, positive factors were identified in politics, technology, regulations, and the environment. Examining the competitive potential of the enterprises using the 5 Forces Model, positive driving forces included the optimal geographical location for producing the best jasmine rice was limited. In addition, the community enterprise management showed that operational management which involved evaluating the organization's capacity in terms of structure was an important factor in preparing for future challenges and obstacles. In terms of operational management, utilizing the PDCA model showed that inventory management and breakeven analysis were effectively and efficiently employed for inventory management. Moreover, the study also emphasized the importance of listening to suggestions and opinions from community members to continuously improve and enhance performance. In terms of sustainability, it was showed that there was a clear environmental policy with a responsibility towards the environment, society, and governance of the community enterprise. This involved operational processes within the enterprise to address potential issues and to restore the natural environment affected by the activities of the enterprise, to establish a fair and equitable human resource management policy, to promote continuous development of employees and to provide opportunities for sustainable growth within the community.