ปัจจัยพยากรณ์ความสำเร็จในการดำเนินธุรกิจของผู้ประกอบการวิสาหกิจขนาดกลางและขนาดย่อมในจังหวัดเชียงใหม่

Abstract

The objectives of this study were (1) to investigate relationships among positive orientation, entrepreneurial orientation, social network, and business success of small and medium entrepreneurs in Chiang Mai Province. (2) to examine predicting powers of positive orientation, entrepreneurial orientation, and social network on business success of small and medium entrepreneurs in Chiang Mai Province. The sample comprised of 405 entrepreneurs who have at least three years of business experiences, and hire less than 200 employees. The research instruments were a personal data questionnaire, entrepreneurs’ success scale, a positive orientation scale, an entrepreneurial orientation scale, and a social network scale. The statistics used in data analysis were descriptive statistics, Pearson’s correlation coefficient and multiple regression analysis. The results of this study are as follows : 1. Positive orientation was positively correlated with entrepreneurial success (r =.65, p<.01) 2. Entrepreneurial orientation was positively correlated with entrepreneurial success (r = .53, p<.01) 3. Both strong and weak ties of social network were positively correlated with entrepreneurial success (r = .35, .27 p<.01) 4. Positive orientation, entrepreneurial orientation, strong ties of social network jointly predicted entrepreneurial success (β = .484, .202, .155, p<.01) The there variables accounted for 39.50% of the variance in entrepreneurial success. Nonetheless, weak ties of social network could not predict entrepreneurial success.