การวิเคราะห์ปัญหาและอุปสรรคในธุรกิจส่งออกสินค้าการเกษตรของผู้ส่งออกที่ส่งออกจากจังหวัดเชียงใหม่ ด้วยตัวแบบห่วงโซ่แห่งคุณค่า

Abstract

This independent study aims to study about analysis of problems and threats of agriculture product exporters exporting from Chiang Mai province using Value chain model. Questionnaire is used as the tool to collect data from 96 exporters that registered with department of Agriculture. The research is analyzed with descriptive statistics including frequency, percentage, mean, and Crosstabs with export’s quantity and export’s value. The finding of the research shows that most exporters is export product around 500 – 999 Kilograms, Export value around 1,000,001 – 5 million Thai baht, monthly income more than 10 years. According to the research, problem and threats using value chain model in overview items of services ranks in the highest mean, procurement, outbound logistics, marketing and sales, inbound logistics, firm infrastructure, human resources management, operation, technology development respectively. The minor factors which contain the highest means in each category shows that the inbound logistics suppliers lack of experience about export product. Operation provide space of storage of fresh products are limited. Outbound logistics provides export regulations are strict. Marketing and sales provide inefficient of marketing plan. Services provide the product has delayed to foreign customers, cause to customers was dissatisfied. Firm infrastructure provides long term debt. Human resources management provide lack of labors. Technology development provide lack of employee with technology skill. Procurement provides package’s price was high. Analyzed by using crosstabs about of problems and threats of agriculture product exporters crosstab with export’s quantity per time found that top 5 problems and threats (rank in every issue are highest mean and not sort) the same issue was found in group of exporters that export agriculture products in quantity of less than 500 kilograms per time, 500-999 kilograms per time , 1-5 tons per time , and more than 5 tons per time provide export regulations are strict and product has delayed to foreign customers, cause to customers was dissatisfied.Same issue was found in group of exporters that export agriculture products in quantity of less than 500 kilograms and 500 – 999 kilograms provide long term of collect debt and lack of labors. Same issue was found in group of exporters that export agriculture products in quantity of 1-5 tons and more than 5 tons provide inefficient of marketing plan. The problems and threats were found only exporters that export agriculture products in quantity of less than 500 kilograms provides not enough of some goods and services. The problems and threats were found only exporters that export agriculture products in quantity of 500 – 999 kilograms provides foreign intermediary was purchase from supplier and export to their country by themselves, so it causes for higher competition. The problems and threats were found only exporters that export agriculture products in quantity 1 – 5 tons provides package’s price was high. Analyzed by using crosstabs about of problems and threats of agriculture product exporters crosstab with export’s value per time found that top 5 problems and threats (rank in every issue are highest mean and not sort) the same issue was found in group of exporters that export agriculture products with 500,000 – 1 million baht per time, 1,000,001 – 5 million baht per time, and more than 5 million baht per time provide export regulations are strict and product has delayed to foreign customers, cause to customers was dissatisfied. same issue was found in group of exporters that export agriculture products with 500,000 – 1 million baht and 1,000,001 – 5 million baht provide long tern of collect debt and inefficient of marketing plan. The problems and threats were found only exporters that export agriculture products with 500,000 – 1 million baht per time provides each department lack of continuity. The problems and threats were found only exporters that export agriculture products with 1,000,001 – 5 million baht provides package’s price was high. The problems and threats were found only exporters that export agriculture products more than 5 million baht provide supplier was lack of transportation’s experience, about storage have mood and products color was distorted, temperature of transportation was unsteady, and foreign intermediary was purchase from supplier and export to their country by themselves.