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http://cmuir.cmu.ac.th/jspui/handle/6653943832/75455| Title: | Analysis of Chinese Tourist's Behavior for Thai Shopping Mall Advertising Design |
| Authors: | Min Min Danaitun Pongpatcharatrontep |
| Authors: | Min Min Danaitun Pongpatcharatrontep |
| Keywords: | Arts and Humanities;Computer Science;Engineering |
| Issue Date: | 3-Mar-2021 |
| Abstract: | Chinese customers are fast becoming a key engagement in the Thai tourism market, while Chinese customers' needs are increasingly diversified and personalized. Outbound travel has changed the way of tourists experience, consume, and method of share information. Hence, the research objectives are to utilize the KM process developing an online advertising strategy for Thai shopping mall on a Chinese platform or channel, in order to provide a guideline for Thai companies to create advertisements. |
| URI: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85106598499&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/75455 |
| Appears in Collections: | CMUL: Journal Articles |
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