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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Min Min | en_US |
dc.contributor.author | Danaitun Pongpatcharatrontep | en_US |
dc.date.accessioned | 2022-10-16T06:59:44Z | - |
dc.date.available | 2022-10-16T06:59:44Z | - |
dc.date.issued | 2021-03-03 | en_US |
dc.identifier.other | 2-s2.0-85106598499 | en_US |
dc.identifier.other | 10.1109/ECTIDAMTNCON51128.2021.9425687 | en_US |
dc.identifier.uri | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85106598499&origin=inward | en_US |
dc.identifier.uri | http://cmuir.cmu.ac.th/jspui/handle/6653943832/75455 | - |
dc.description.abstract | Chinese customers are fast becoming a key engagement in the Thai tourism market, while Chinese customers' needs are increasingly diversified and personalized. Outbound travel has changed the way of tourists experience, consume, and method of share information. Hence, the research objectives are to utilize the KM process developing an online advertising strategy for Thai shopping mall on a Chinese platform or channel, in order to provide a guideline for Thai companies to create advertisements. | en_US |
dc.subject | Arts and Humanities | en_US |
dc.subject | Computer Science | en_US |
dc.subject | Engineering | en_US |
dc.title | Analysis of Chinese Tourist's Behavior for Thai Shopping Mall Advertising Design | en_US |
dc.type | Conference Proceeding | en_US |
article.title.sourcetitle | 2021 Joint 6th International Conference on Digital Arts, Media and Technology with 4th ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunication Engineering, ECTI DAMT and NCON 2021 | en_US |
article.stream.affiliations | Chiang Mai University | en_US |
Appears in Collections: | CMUL: Journal Articles |
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