ความคิดเห็นของผู้บริโภคต่อการตัดสินใจเลือกระบบผลิตกระแสไฟฟ้าด้วยพลังงานแสงอาทิตย์ในเขตภาคเหนือตอนบน

Abstract

The study on “Consumer Opinion Towards Selecting Solar Power Generation Systems in the Upper Northern Region” aimed to examine the Consumer Opinion Towards Selecting Solar Power Generation Systems in the Upper Northern Region. The sample of this study Consumers interested in the installation of household solar power generation systems in the northern region of the upper eight provinces. The research population was determined to be 400 samples. Data analysis relied on descriptive statistics: frequency, percentage, mean, and standard deviation or S.D. Then, the inferential statistics, including T-test and one-way analysis of variance: ANOVA were applied in order to compare the means of more than 2 groups of variables i.e. gender, age, income, educational background, and career. In this study, the level of statistical significance was specified at 0.05. The findings demonstrated that the samples. Most are male Age between 30 - 40 years old, occupation, employee, private employee, educational level Bachelor's degree or equivalent Average monthly income more than 50,001 baht. Customer Behavior Towards Selecting Solar Power Generation Systems in the Upper Northern Region is home owners. It has the appearance of a three-story detached house. The reason for choosing to install a solar power generation system is because it helps in saving monthly expenses. There are 4-6 family members. The person who influences the decision to buy and choose to install solar power generation systems is themselves. The power usage period is Off Peak: 12.00 – 24.00 Saturday – Arthit, the reason for choosing a company to install solar power generation systems is because of a well-known and reliable company. payment method Payment via credit card (0% installment payment 10 months). The Marketing Mix Of Consumer Opinion Towards Selecting Solar Power Generation Systems in the Upper Northern Region 3.90, implying a high level of importance.