ปัจจัยที่มีผลต่อการพัฒนาเป็นหมู่บ้านอุตสาหกรรมสร้างสรรค์ หมู่บ้านดอนหลวง ตำบลแม่แรง อำเภอป่าซาง จังหวัดลำพูน

Abstract

The purpose of this research was to do study for factors Affecting development to become creative industry village, Ban Don Luang, Maerang Sub-district, Pasang District, Lamphun Province. Using integrated mixed methods research. The quantitative research had a population of 184 people within the village. The data was collected by using questionnaire on the factors affecting the development of creative industrial villages and was then analyzed by frequency, percentage, mean, standard deviation and content analysis. The qualitative research was conducted with semistructural interviews. Using purposive sampling methods with key informants. Selected from those with expertise in the development of creative industrial villages. The findings were as follows: From the factors affecting development to become creative industry village. The main factor is cost factor, fundamental activities, such as arts and culture capital. Way of life Architecture and human capital, local philosopher by bringing those cultural capital to the top to create a perk develop into products and services according to aptitude Own expertise. The most influential factors of each concept are tourism factors of differentiation, strength, product and service modification. To attract tourists to visit Social factors, environment, related to the members of the village are harmonious. Welcoming tourists being a good host contribution to the development and take care of the environment in the village to maintain resources and the environment in a sustainable way. The village is located in an area where transportation is convenient. Development of the industry village were requires coordination from the government sector, work in the organization that is an important part of the prosperity. Birth It will benefit the local residents in the part that they care for, whether it is a shop, a shop that produces products, small villagers, as well as the condition in the village will be developed and able to work properly.