การศึกษาความเป็นไปได้ในการลงทุนธุรกิจซักอบรีด ในอำเภอเมืองเชียงใหม่

Abstract

The objective of this study was to study the feasibility of laundry business in Chiang Mai Mueang District. Because a business opportunity are the having a location in a community area that close to the government centers and hospitals, as well as the lifestyle of consumer have been change from the past. The changed lifestyles that are the easiness of life and focus on their work until there is no time for washing. So in this study, that analyzed four dimensions of investment feasibility: marketing, technical, management and financial. The data were collected by questionnaire from 411 consumer who used laundry services in Mueang Chiang Mai district and 10 business owner in-depth interviews. The result found that In marketing, the study found that it is possible to invest because the growth trend of the laundry business is positive. And the strengths of businesses are the delivery service and its location is close to community area, government center and hospital. The main target group is working-age group with single status, because the most of them tend to prefer using laundry services. The keys of marketing mixed strategy were the having a variety of services, clear and fixed pricing and the delivery service. In technical, the study found that it is possible to invest because the location located in the community area and close to the Nakorn Ping Hospital and Chiangmai Provincial Government Center The building were designed an interior space that represents a quality and standard laundry which is estimated to invest in building and premises equal to 1,030,000 baht. In management, the study found that it is possibility to invest because it is a small business with a single owner that make it flexible in management and the organizational structure is not complicated. The business control the process by selecting quality raw materials, choosing an energysaving washing machine, recruit the operators who have a work experience and a service mind that to make the customer satisfied, by returning the cloth that is clean, tidy and on time. In financia, the study found that it is possible to invest in a 5-year project with total owner's investment of 1,500,000 baht, with a payback period of 4 years, 6 months, 18 days, and the internal rate of return that would receive from investment equal to 5.44 percent.