ปัจจัยที่มีผลต่อลูกค้าในการเลือกคลินิกทันตกรรมในจังหวัดสมุทรปราการ

Abstract

The purposes of this research is to study factor affecting customers towards choosing dental clinics in Samut prakarn province as well as studying the behavior of the customers receiving services by distributing survey to the patients amount of 400 copies . This survey used sampling statistic to analyze the data frequency, percentage, mean, standard deviation test, one-way ANOVA test, and LSD at the statistical significance level of 0.05. The results of factor affecting customers towards choosing dental clinics in Samut prakarn province found marketing mix factors which customer focus is product following with physical evidence, people, process, place, price and promotion, respectively. The result of comparison analysis found factors that influence decision making for choosing dental clinics here as below; 1) Dental customers’ gender has influence on choosing dental clinics in terms of physical evidence significantly different. 2) Dental customers’ age has influence on choosing dental clinics not significantly different. 3) Dental customers’ education has influence on choosing dental clinics in terms of process and physical evidence significantly different. 4) Dental customers’ income also have influences on choosing dental clinics in terms of promotion and process significantly different. And the survey result of the behavior of the customers receiving services found that; 1) Customers making decision for choosing services by themselves. 2) Customers choosing dental clinics with easy travel the most 3) Customers come for malalignment teeth treatment the most. 4) Most of customer come to dental clinic during the period 12.01 p.m. – 16.00 p.m. 5) Customers choosing dental clinics with close to home. 6) Most of customer expense for dental service 1,501 – 2,000 Bath per time.