Business plan for condo space platform

Abstract

This research focuses on the feasibility of the CondoSpace platform in order to enhance the organization's strategy. Moreover, the study aims to discover the external busin economy's feasibilities, social, and internal factors, for instance, marketing management and financial aspects. Based on the focus group method analysis, the data is collected through the discussion on specific topics. The primary users are classified into 2 groups. The Focus group was conducted with those sell or lease condos and those looking for a condo to stay. Each group consisted of 15 participants and was conducted separately in 3 groups of 5 people. Furthermore, the study also includes an in-depth interview with 2 digital platform founders to collect data on operation and cost. The focus group found CondoSpace's user-friendliness straightforward to access. Significantly, the listing fee is lower than the expectation of lister. However, lister expects to lease faster at a lower cost. Finder's expectation is an English-speaking friendly system. From both external and internal business environment analysis, this study reviews the feasibility of investing in CondoSpace. And can be projected in the financial aspect, which Net Present Value is 3,039,615, Internal Rate of Return is 63.27%, and the payback period is 2.22 years.