แนวทางการพัฒนาการท่องเที่ยวเชิงวัฒนธรรมโดยชุมชนอย่างยั่งยืนของชุมชนไทลื้อศรีดอนชัย ตำบลศรีดอนชัย อำเภอเชียงของ จังหวัดเชียงราย

Abstract

This research aims to study the consistency between community-based tourism management of Thai Lue Sri Donchai (Wat Tha Kam Sridonchai), Amphoe Chiang Khong, Chiang Rai and the principle of cultural tourism management in the form of community-based tourism management as well as problems and effects. Secondly, it aims to study development guideline in order to form sustainable cultural community-based tourism of Tai Lue Sri Donchai Community which also conforms with its identity. Lastly, it is to also study the factors which affect the success in developing sustainable cultural community-based tourism of Thai Lue Sri Donchai (Wat Tha Kam Sridonchai). Qualitative research was applied in this study. The key respondents were 24 people who were divided into 5 groups; consisted of the community leaders, government officers, tourists, entrepreneurs, and the local people who are disinterested in the community's tourism management. In-depth interview was used to collect data from the 4 groups of the key respondents; the community leaders, government officers, tourists, and entrepreneurs. The focus group was conducted with the local people and semi-structure interview was used to collect data. The results indicated that community-based tourism management of Thai Lue Sri Donchai (Wat Tha Kam Sridonchai), Amphoe Chiang Khong, Chiang Rai is consistent with the principle of cultural tourism in form of community-based tourism. However, the lack of systematic and constant community-cooperation establishment, and sustainable collaboration is deemed the problems and effects towards the community. By forming sustainable community-based tourism which conforms with the identity of Tai Lue Sri Donchai Community, it should start with in-house discussion, problems and opinion hearings and agreement, as well as cooperative conduction and evaluation in order to generate sustainable economic, social, cultural, and environmental cooperation network. The community's cooperation and the factors on product design or modern and good service which is appropriate with price, place, online system, distribution and service, promotion, public relations on various channels, competency, skills, communication, service, sincerity which is the typical character of Tai Lue people, management platform or method affect the accomplishment in developing Thai Lue Sri Donchai (Wat Tha Kam Sridonchai) community to cultural community tourism in form of sustainable cultural tourism management.