การประเมินความยั่งยืนจากการท่องเที่ยวของจังหวัดลำปาง

Abstract

The purpose of this independent study is to evaluate the sustainability of tourism in Lampang province by assessing thoroughly in economic, socio-cultural, and environmental aspects. The approach used towards the study is the integration of quantity and quality. In economic aspect, the evaluation would be based on the perspectives of 400 Thai tourists towards tourism of Lampang through convenience samplings from February to March 2020. In socio-cultural and environmental aspects, the evaluation would be based on the perspectives of 12 tourism-related local stakeholders through purposive samplings. Firstly, the result of economic assessment has shown 12 factors affecting the sustainability of tourism in Lampang, which include: average monthly income, hometown, travel companion, average spending for trips to Lampang, number of visits to Lampang, variety of tourist attractions, accommodation, cuisine, appropriate cost of living, crimeless security, local hospitality, and effective advertisement and public relations. Secondly, the result of socio-cultural assessment has presented 7 factors such sustainability, which include: preservation of cultural architectures, preservation and inheritance of cultures and customs, construction of local hospitality, local participation in planning and decision-making, harmonized cooperation in local community, regulations related to tourists’ behaviors, and local awareness for substances, contagious diseases, crimes, and conflicts with tourists. Lastly, the result of environmental assessment has shown 4 factors affecting the sustainability, which include: conservation and restoration of local natural resources, sustainable use of natural resources, environmental awareness of locals and tourists, and tourists’ participation in environmental-conservation activities.