พฤติกรรมการบริโภคเครื่องดื่มฟังก์ชันนอลดริ้งของ คนวัยทำงานในอำเภอเมืองเชียงใหม่

Abstract

This independent study aimed to functional drink consumption behavior of working-aged people in Mueang Chiang mai district. The study involved collecting data from a sample of 400 respondents by using questionnaires. The data was analyzed by using descriptive statistics including frequencies, percentages and averages and inferential statistics including a t-test and an analysis of variance. The result of the study showed that most of working-age in Mueang Chiang Mai district were women aged between 25 and 34 years old with the highest education level of bachelor degree, and average income between 10,001 and 20,000 baht per month. Regarding, the functional drink consumption of working-aged people in mueang Chiang mai district, the respondents purchased functional drink once a week or least once a week that chose from skin care and beauty property. The packaging were plastic bottle. The expenses was 21-50 baht per person per time and purchased separately with 1 piece per time. The respondents made purchasing decisions by themselves. Sappe Beauti Drink was the most functional drink brand that respondents purchased. The cause of purchasing was nutrition or benefit of functional drink. The respondents purchased the functional drink from convenience stores such as 7-Eleven and 108 shop because the journey was convenience. The information was received from radio and television. The Purchasing was several brands rotation and purchased for their own drinking. And the incentives for purchasing was the properties of product.