บทบาทของหอการค้าจังหวัดเชียงรายในการค้าผลไม้ผ่านแดนระหว่างประเทศไทยกับสาธารณรัฐประชาชนจีน

Abstract

The objective of the study of “Roles of Chiang Rai Chamber of Commerce in Trans-border Fruit Trade Between Thailand and People’s Republic of China” From the interviews of many fruit trading participants and the survey from group sample in 3 important districts, main district, Muang Chiang Rai district Chiang Khong and Chiang Saen found that (1) status of Ching Rai commerce chamber is a benefit group which founded by various kind of businessman in Chiang Rai. (2) Chiang Rai Chamber of Commerce is administrated by a committee and has a clear organization structure. (3) Role of Chiang Rai Chamber of Commerce in trans-border fruit Trade between Thailand and People’s Republic of China are increasing the trading relationship between Chiang Rai and china so they always have a firm relationship, approaching to politician and other government sector in various level to advance the law or other requirement that benefit border trading between Chiang Rai and china and providing the information about border trading between Thailand and People’s Republic of China via various media and activities. The main problem in fruit border trade between Thailand and People’s Republic of China via Chiang Rai province is diversity and difference in trading-related measure and regulation such as non-tariff trade regulation, VAT difference rate in china or quality of Thailand fruit is not meet the importing standard. Problem is including the language barrier. In order to support the fruit border trade between Thailand and People’s Republic of China via Chiang Rai province to be more effective and efficiency, these suggestions must be applied. Product quality should be always at least as standard. Regulations and barriers should be lessen. Chiang Rai Chamber of Commerce should be more aggressive on marketing such as find more selling channel, Thailand brand building, Exhibition or more advertising. Chiang Rai Chamber of Commerce should have Chinese language and business culture training session. Chiang Rai Chamber of Commerce committee should be more effective, quick to adapt to changing, have more plan and tools to increase relationship and cooperation between private sector and government service and also increase their employers, human resources, potential to handle problem efficiency.