ส่วนประสมการตลาดที่มีผลต่อนักศึกษาหญิงระดับปริญญาตรี มหาวิทยาลัยแม่โจ้ ในการซื้อเครื่องสำอางสำหรับใบหน้า

Abstract

In the study, marketing mix affecting female undergraduate students of Mae Jo University towards Purchasing Facial Cosmetics. Samples used in the study female undergraduate students of Mae Jo University. The quotas for a total of 400 samples were collected for data collection. Most of the students who lived in municipality in each city in north of Thailand. Respondents net income per month does not exceed 5000 and have expenses between 5,001-10,000 per month. Marketing mix affecting female undergraduate students of Mae Jo University towards Purchasing Facial Cosmetics of overall levels are in high level. In each factor in the marketing mix that is product, price, place and promotion influences their decision to buy cosmetics in high level same on all sides. The sample featured in the three fators are effective products, Nearby Shop and a variety of price to choose from. The factors that influence marketing mix affecting female undergraduate students of Mae Jo University towards Purchasing Facial Cosmetics by Categorical Regression Analysis. Variables affecting female undergraduate students of Mae Jo University caused buying cosmetics. Representatives of variables of purchasing cosmetics are amounts of buying cosmetics for the face, expenses on cosmetics per visit and variable frequency to use cosmetics stores that have variable effects on purchases of cosmetics on the face of female undergraduate students of Mae Jo University significant at 0.1 and 0.05 founded basic information is associated with the acquisition are faculty and average cost per month, Information behaviors that are associated with the purchase are amount of cosmetics used for face all day, the need to open a cosmetics shop around Mae Jo University, the popularity of cosmetic brand, formats of promotional cosmetics, day and time to come to cosmetic stores, Next time when the decision to buy cosmetics for cosmetic use on a regular basis with the price increase, the introduction cosmetics to others and Information marketing mix that is associated with the acquisition are the packaging of the product. the price for the quality you get, to pay by credit card, Time to turn - off is appropriate, finally advertising through various media such as brochures, flyers, television, radio, print.