Please use this identifier to cite or link to this item: http://cmuir.cmu.ac.th/jspui/handle/6653943832/65341
Title: An investigation of monetisation models in digital games
Authors: Keattikorn Samarnggoon
Arus Kunkhet
Keywords: Arts and Humanities
Computer Science
Engineering
Issue Date: 15-Apr-2019
Abstract: © 2019 IEEE. This paper presents a review and comparison of monetisation models in a free-to-play gaming. The monetisation is the essential element in a game production process because it helps clarify the design that should be compatible with the monetisation models and revenue generation methods of the game. The investigation is conducted by utilising a set of online questionaires. The results show that the in-game Ads are not bothering the majority of players and players does not pay to remove them. Fashion and uniqueness of player's avatar is more important than the in-game items that would help player in a game.
URI: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85065083446&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/65341
Appears in Collections:CMUL: Journal Articles

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