Please use this identifier to cite or link to this item: http://cmuir.cmu.ac.th/jspui/handle/6653943832/54508
Title: Analysis of websites of top global logistics providers by a trust building framework
Authors: Lachana Ramingwong
Sakgasit Ramingwong
Keywords: Engineering
Issue Date: 1-Jan-2015
Abstract: © Springer-Verlag Berlin Heidelberg 2015. Websites are one of the most critical mechanics which are used to establish transaction between consumers and businesses. Gaining trust from the customers can be challenging, especially for new entrepreneurs. This paper analyzes websites of top global logistics providers based on a trust building framework. The results reveal motivating factors that are valuable and critical for building trust on the websites. In this paper, common factors and imperfection affecting trust of the top global logistics websites are uncovered. The findings provide guidelines in building trust for any emerging logistics businesses, or other E-business.
URI: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84946010481&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/54508
ISSN: 18761119
18761100
Appears in Collections:CMUL: Journal Articles

Files in This Item:
There are no files associated with this item.


Items in CMUIR are protected by copyright, with all rights reserved, unless otherwise indicated.