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dc.contributor.authorLachana Ramingwongen_US
dc.contributor.authorSakgasit Ramingwongen_US
dc.description.abstract© Springer-Verlag Berlin Heidelberg 2015. Websites are one of the most critical mechanics which are used to establish transaction between consumers and businesses. Gaining trust from the customers can be challenging, especially for new entrepreneurs. This paper analyzes websites of top global logistics providers based on a trust building framework. The results reveal motivating factors that are valuable and critical for building trust on the websites. In this paper, common factors and imperfection affecting trust of the top global logistics websites are uncovered. The findings provide guidelines in building trust for any emerging logistics businesses, or other E-business.en_US
dc.titleAnalysis of websites of top global logistics providers by a trust building frameworken_US
dc.typeBook Seriesen_US
article.title.sourcetitleLecture Notes in Electrical Engineeringen_US
article.volume349en_US Mai Universityen_US
Appears in Collections:CMUL: Journal Articles

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