ปัจจัยที่มีผลต่อการลือกซื้อผลิตภัณฑ์อาหารเสริมของกลุ่มคนวัยทำงานในร้านขายยาแผนปัจจุบัน จังหวัดเชียงใหม่

Abstract

This research is to study the factors affecting selective buying of food supplements of working people in the pharmacy Chiang Mai province. The main purposes are 1) to study characteristics of the working people, 2) to study the factors affecting selective buying of food supplements of working people in the pharmacy Chiang Mai province, as well as 3) to analyze the order of magnitude factors affecting selective buying of food supplements. By study the attitudes of working people for selective buying of food supplements. The data used in this study is the primary data obtained from samples of working people who selective buying of food supplements in the pharmacy Chiang Mai province total amount 400 samples and analysis with economic model; multinomial logit model. It was found that the factors affecting selective buying of food supplements for beauty of working people in the pharmacy Chiang Mai province with relations in the same direction include income per month, the relations opposite direction include age. The factors affecting selective buying of food supplements for weight control of working people in the pharmacy Chiang Mai province with relations in the same direction include promotion and advertising, the relations opposite direction include supplements quality and product trial. The factors affecting selective buying of food supplements to nourish the brain of working people in the pharmacy Chiang Mai province no relations in the same direction, the relations opposite direction include income per month and convenient to buying supplements.