การวิเคราะห์สถานการณ์ธุรกิจรถยนต์มือสองในเขตเทศบาลเมืองเชียงใหม่

Abstract

This study was the purpose of investigating the opinion, the confidence and the impact of economic policy are subjected to NCPO. Using the questionnaire for 129 Second-hand Car Business in Chiang Mai Municipality, include 42 small business, 63 medium business and 24 large business. By using descriptive statistics and Likert Scale technique. The result are all size business have negative opinion and low confidence to NCPO’s policy. Most of policy no impact on business. Some policy have positive impact such as increase entrepreneur’s efficiency. Impact under the rule of NCPO, on the economic, we found that small businesses have been most affected and overall business affected in the sales decline. On the market, most businesses are encouraged to promotion. The management have to borrow money to boost liquidity. Approach to adapt is reducing the operations cost of business.