Semantic Factors Using Attention Theory for Stimulating the Maternal Instinct of Housewives in Health Care Learning: Health Volunteer Network on Alcohol Drinking Behavior Modification

Abstract

Heavy burden of alcohol drinking behavior in Thailand creates multiplied effects namely road accident, criminal, family problem, health care in long-term, leading to drugs and others all vices. Alcohol consumption behavior relates to 44 diseases being as the negative effects of alcohol such as chronic disease, cancer, hypertension, heart disease and cerebrovascular accident, etc. It causes high rate of morbidity and mortality. Additionally, the trend of alcohol consumption behavior among women in the rural community is likely to weaken family situations. As alcohol can easily access in all ages by marketing strategies and it is a form of legal substance. In rural area of developing countries, agricultural community rapidly shifts to modern society where business party and celebration become common lifestyle. These changes lead to more social lifestyle among the housewives and then reflect to the increase of alcohol drinking behavior. Since the entrepreneurs in rural communities need the success of work on the good relationship, they use alcohol drink as a part the wages for their partners. Therefore, alcohol drink becomes the positive drive to serve the satisfaction partnerships. It can be seen that the local politicians still support social activities in rural community for the people by alcohol drinking. Housewife as village health volunteer is the main mechanism in health promotion network to their community. In contrast, they have traditionally serious drinking behavior in often arranged social activities, so they are not be able to play a good role model in stop drinking especially for their teenager children and working husband. They cannot drive maternal instinct in alcohol drinking behavior modification. They perceive that their alcohol drinking does not have any effect on family’s members including, the positive reinforcement of alcohol drink causes the increase of alcohol consumption in housewives. Consequently, the new modern rural areas are not fully competitive in new economy (technology use and free trade environment). Alcohol drinking behavior in adolescents develops in an inappropriate age as learning problems, family relations and physical and mental health. It causes risk of drug addiction, sexually transmitted diseases and defective from traffic accidents, etc. Currently, alcohol drinking behavior modification in rural communities involves with seven major roles (village health volunteer, parents, cousin, housewife, seniorities, community leader and villager) within a community. This modification is practical by the human resource in the rural community for the benefit. The key person driver is fallen into village health volunteer’s role. The evaluation of the performance can be indicated by the ability in decreasing or quitting on alcohol drinking among the villagers. The focus of this study is mainly on housewives as village health volunteers. They are health workers who are trusted and accepted by the villagers on health caring. Most of them have the responsibility of family’s member caring and the several roles in rural community. The stimulation of maternal instinct is an effective method in alcohol drinking behavior modification of the volunteer housewives. The power of maternal instinct helps solving the difficult problems. For example, the case study of poverty in Bangladesh. Their setting goal emphasizes the children well being under attention love arousing. This study proposes a set of semantic factors for drawing attention to arouse maternal instinct in housewives as village health volunteers. The attention is in the nature of maternal instinct mostly found in females. The identification of semantic factors with attention is beneficial for clarifying to the knowledge representation and model creating. It is clear to explore the process and source information for alcohol drinking behavior modification. This solution can extract the strategy in order to design activities better. A maternal instinct semantic factor model on alcohol drinking behavior modification is specified and validated based on the theory of attention. This model is appropriate the semantic factors on alcohol modification. The attention with semantic factors model is engaged with being as six cognitions; finance, health, family, children, society’s recognition and environment. Importantly, this model illustrates the thirteen significant methods of activity designing. The model is selected to specify cases by the cognition of target groups, especially maternal instinct is ready work in the children group. After implementation, the result is found that health and children cognitions had the maximum percentage of experts using on alcohol modification. Most of them related to the method of social skills and being role model in families and communities. Walk rally activity (hospital, liquor shop, good case’ home, dead case, school and temple) was designed regarding to the semantic factors model which is extracted from cognition and method analyzing of the experts in the rural community. They are designed to serve the authentic and use resource in community and this activity designing was validated by the three experts for implementation. It led to the caretaking characteristics prominent and related to the life skills. The walk rally program was evaluated on learning improvement of volunteer housewives by analyzing their response on white paper. It is found, the situation related to with the cognition of the subjects. The cognition affected to maternal instinct characteristic to be occurred. While maternal instinct worked, some life skills grew up in the learners. However, the result of pre-test and post-test by Alcohol Use Disorders Identification Test (AUDIT) is found less different in two months. It found that the alcohol drinking behavior of VHVs and their husbands are in the low risk or standard drink 88.46% and 76.92%. They are good controlling from alcohol drinking behavior. However, the worse of behavior is 7.69% in a few of VHVs and their husbands. The novelty of knowledge management in cognitive psychology, they consist of maternal instinct drive and semantic factors with Attention for health problem solution. This model is designed with the primary drive in the human. It is powerful and effective for learning improvement in the health workers. Therefore, this novelty serves in community health conductors and useful for increase of ability of organizational learning. This study has to be supported by the organizations such as Ministry of Interior, Ministry of Social Development and Human Security, Ministry of Public Health and Ministry of Education. They have abilities to promote the potential of village health volunteers by maternal instinct semantic factors model for the decrease of alcohol problems. As the limitation of this study, this model is limitedly done only in rural communities. If the researchers study on other communities, they might have to review other factors and be aware of methods.