Please use this identifier to cite or link to this item: http://cmuir.cmu.ac.th/jspui/handle/6653943832/45950
Title: การวิเคราะห์เปรียบเทียบอัลกอริทึมลดมิติสำหรับการวิเคราะห์โปรโมชั่น
Other Titles: Comparative Analysis of Dimension Reduction Algorithm for Promotion Analysis
Authors: พฤษภ์ บุญมา
เมธาวัตน์ กาวิลเครือ
Keywords: อัลกอริทึม
การวิเคราะห์โปรโมชัน
Issue Date: Sep-2557
Publisher: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่
Abstract: Promotion plays a crucial role in online marketing, which can be used in post-sale recommendation, developing brand, customer support, etc. It is often desirable to find markets or sale channels where an object, e.g., a product, person or service, can be promoted efficiently.For example, when a client borrows a book from a library, the library might want to suggest another related books to them based on their interest. However, since the object, e.g., book, may not be highly ranked in the global property space, PromoRank algorithm promotes a given object by discovering promotivesubspace in which the target is top rank. Nevertheless, the computation complexity of PromoRank is exponential to the dimension of the space. This paper proposes to use dimensionality reduction algorithms, such as PCA or FA, in order to reduce thedimension size and, as a consequence, improve the performance of PromoRank. This paper evaluates multiple dimensionality reduction algorithms to obtain the understanding about the relationship between properties of data sets and algorithms such that an appropriate algorithm can be selected for a particular data set.
URI: http://cmuir.cmu.ac.th/jspui/handle/6653943832/45950
Appears in Collections:ENG: Theses

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APPENDIX.pdfAPPENDIX290.39 kBAdobe PDFView/Open    Request a copy
CHAPTER 1.pdfCHAPTER 1464.2 kBAdobe PDFView/Open    Request a copy
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CHAPTER 5.pdfCHAPTER 5290.01 kBAdobe PDFView/Open    Request a copy
CONTENT.pdfCONTENT355.9 kBAdobe PDFView/Open    Request a copy
COVER.pdfCOVER971.9 kBAdobe PDFView/Open    Request a copy
REFERENCE.pdfREFERENCE273.76 kBAdobe PDFView/Open    Request a copy


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