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Title: การประเมินมูลค่าการบริการการท่องเที่ยวเชิงเกษตร ณ ศูนย์วิจัยพืชสวนจันทบุรี
Other Titles: Valuation of Agro-tourism services at Chantaburi Horticultural Research Center
Authors: จิรวรรณ กิจชัยเจริญ
เบญจพรรณ เอกะสิงห์
ภัทรเทพ ลาภานิกรณ์
Keywords: การบริการ
Issue Date: 2557
Publisher: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่
Abstract: This study has two objectives, The first objective is to evaluate the valuation of agro-tourism services at Chantaburi Horticultural Research Center and the second objective is to identify socio-economic factors influencing tourists’ decision making to visit the agro-tourism services at the Chantaburi Horticultural Research Center. The data were collected from 400 visitors in 2012 using questionaires and accidental sampling. The data were used to analyse valuation of agro-tourism services by using zonal travel cost method and to analyse factors influencing tourists’ decision making by using multiple regression. The result was found that most of the sample tourists were females with the age between 41-50 years old. Most of them hade education lower than the bachelor degrees and were farmers. Their incomes were at middle level which was about 29,010 baht per household. Most of the sample tourists preferred to visit the center with their friends or colleagues. Most of them travelled by bus in a group and enjoy to stay only one day. The value of agro-tourism services at Chantaburi Horticultural Research Center using zonal travel cost method (ZTCM) was estimated at 125.3 million baht per year. The factors positive influencing the toursists’ decision making was travellers’ education, incomes. The factors negative are occupation and travel cost.
Appears in Collections:AGRI: Theses

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ABSTRACT.pdfABSTRACT293.17 kBAdobe PDFView/Open
APPENDIX.pdfAPPENDIX529.16 kBAdobe PDFView/Open
CHAPTER 1.pdfCHAPTER 1258.71 kBAdobe PDFView/Open
CHAPTER 2.pdfCHAPTER 2553.36 kBAdobe PDFView/Open
CHAPTER 3.pdfCHAPTER 3586.41 kBAdobe PDFView/Open
CHAPTER 4.pdfCHAPTER 4379.63 kBAdobe PDFView/Open
CHAPTER 5.pdfCHAPTER 5672.83 kBAdobe PDFView/Open
CHAPTER 6.pdfCHAPTER 6470.21 kBAdobe PDFView/Open
CHAPTER 7.pdfCHAPTER 7349.66 kBAdobe PDFView/Open
CONTENT.pdfCONTENT289.27 kBAdobe PDFView/Open
COVER.pdfCOVER498.54 kBAdobe PDFView/Open

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