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Title: การยอมรับของผู้บริโภคที่มีต่อไส้ขนมลูกชิดจากเศษเหลือใช้ในอุตสาหกรรมการผลิตลูกชิดเชื่อม
Other Titles: Consumer Acceptance of Sugar Palm Seed Filling from By-product of Sugaring Palm Seed Industry
Authors: ผู้ช่วยศาสตราจารย์ ดร.สุทัศน์ สุระวัง
วศินี ศุภพิมล
Issue Date: Sep-2015
Publisher: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่
Abstract: The objective of this study was to investigate consumer acceptance of sugar palm seed filling from by-product of sugaring palm seed Industry based on questionnaires distributed to 400 respondents. Most of the respondents were under or equal 20 years old female with bachelor degree. These were students with the average salary of less than 10,000 baht. The results found that the respondents accepted the sugar palm seed filling at like moderately to like very much in all quality attributes: appearance, color, odor, flavor, viscosity and overall-preference with the preference scores between 7.28 – 7.83. Most of respondents decided to purchase this product due to the good taste and high nutritive value. The prices of product were accepted at 50-100 baht/ kilogram for 0.25-1.00 kilograms/package. Glass bottle was the most preferable package for sugar palm seed filling. The distribution venues for selling the products should be at the convenient stores. The products promotion should be advertised in leaflet together with tasted samples. Moreover, most of respondents commented on this product has potential waste utilization to produce the novel and value added product. The information from this study could be applied for further product development for sugar palm seed manufacturer.
Appears in Collections:GRAD-Humanities and Social Sciences: Independent Study (IS)

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