การเปลี่ยนแปลงทางดิจิทัลและความยั่งยืนของธุรกิจการดูแลสุขภาพ

Abstract

This independent study seeks to investigate the digital transformation and sustainability of healthcare businesses in hospitals across Thailand, focusing on six case studies from both public and private sectors. The research adopts a qualitative methodology, utilizing cross-case analysis and content analysis to examine the integration of emerging technologies in transforming medical service delivery, operational workflows, and the efficient management of resources within the healthcare system. The primary objective is to assess the critical role of digital technologies in enhancing patient care efficiency, reducing operational costs, and fostering opportunities for business development. Moreover, the study explores the adaptive business strategies employed by healthcare organizations to respond to evolving circumstances, with the aim of ensuring long-term business sustainability in the healthcare sector. The findings indicate that most hospitals have adopted digital technologies to transform medi