ปัจจัยที่มีผลต่อโรงพยาบาลในเขตภาคเหนือตอนบนในการซื้อถุงมือยางทางการแพทย์

Abstract

This study aims to investigate the factors influencing the purchase of medical gloves by hospitals in the upper northern region of Thailand. Data was collected from four groups of hospitals, totaling 400 participants, categorized as university or medical school hospitals, provincial hospitals, private hospitals, and community hospitals. The study employed questionnaires for data collection and conducted statistical analysis, including frequency, percentage, mean, standard deviation, and one-way ANOVA. The findings indicate that marketing mix factors significantly affect the purchase of medical gloves in hospitals, except for the promotion factor in community hospitals. Notably, the product and price factors significantly impact purchases in different types of hospitals at the 0.05 and 0.01 levels of significance, respectively. Additionally, when comparing respondent statuses, differences were observed in the product and distribution channel factors at the 0.05 and 0.01 levels of significance, respectively.