ความเต็มใจจ่ายสําหรับผลิตภัณฑ์กําจัดแมลงศัตรูพืชที่เป็นมิตรต่อสิ่งแวดล้อมของเกษตรกรกลุ่มผู้ผลิตข้าวแบบปลอดภัยในเขตพื้นที่จังหวัดเชียงใหม่

Abstract

The objective of this study was to analyze farmers' willingness to pay (WTP) for natural enemies' products. A questionnaire was used for collecting data from Safe Rice Producers in Chiang Mai Province. The WTP's value for natural enemy products was analyzed by means of the Means, while the factors influencing the WTP's value were analyzed by the Tobit model. The results show that the products of natural enemies are of three types: Stink bugs, Assassin bugs, and Trichogramma. All types of products are in whole egg form. Farmers are willing to pay 348.08, 361.10, and 428.70 baht per pack, respectively. The factors that affected the increase in farmer's WTP's value were the increase in age of the respondent, agricultural income, knowledge of organic agriculture, perception of natural enemies, ownership of land, and agricultural news awareness channels through academic journals and online channels.