ทัศนคติของผู้บริโภคในจังหวัดเชียงใหม่ต่อไข่ปลอดยาปฏิชีวนะ

Abstract

This study aimed to study the attitude of consumers in Chiang Mai province towards antibiotic-free eggs. Population of this study were specified according to the convenience sampling method to 300 samples who were general consumers aged 20 years old or more who purchased eggs in Chiang Mai. Questionnaires were used as the tool to collect data. Data obtained were analyzed by the descriptive statistics: frequency, percentage, means, and standard deviation and the inferential statistics: Chi-Square, t-test for Independent Sample, and F-test. The findings were presented as follows. Most samples were female aged 21-30 years old and single. Their highest education background was the bachelor’s degree. Most of them were employees at private companies and their monthly incomes were ranged from 10,000 Baht up to more than 50,000 Baht. Regarding the study on level of knowledge, the majority had low level of knowledge about the antibiotic-free eggs. However, the knowledge about the antibiotic-free eggs of those who purchased it was rated in higher level than those who had never purchased it. Regarding the study on level of opinion towards the antibiotic-free eggs, the opinions of both groups were rated at high level. Like the level of knowledge, those who purchased the antibiotic-free eggs had higher mean scores on opinion level than those who had never purchased it. Regarding the study on trends in needs of the antibiotic-free egg purchase, most of them would certainly purchase it.