การศึกษาความเป็นไปได้ในการลงทุนเครื่องจักรผลิตกล่องลูกฟูก บริษัทนันทพันธ์ พริ้นติ้ง จำกัด จังหวัดเชียงใหม่

Abstract

This independent study Objective to study the feasibility of investment in corrugated box manufacturing machine of the company Nuntapun Printing Co., Ltd., Chiang Mai Province This study collected data for use in data analysis. By collecting through opinion polls by using a questionnaire from the total number of respondents 201, which consisted of a manufacturer business group. Customer group entrepreneurs in the transportation business category and existing customers of the company Nuntapun Printing Co., Ltd. and will have in-depth interviews with entrepreneurs in the publishing industry. It also collects relevant secondary information. This will take the data obtained to study all four possibilities: marketing, technical, management, and finance. To make strategic planning in each area Including an analysis of the cost-effectiveness of investment in corrugated box manufacturing machines by using the theory of decision to accompany whether to decide to invest or not to invest. Which will summarize the study results as follows. In the marketing study, it was found that the overall picture of the packaging industry had an expansion rate. From the form of online trading and more delivery Causing the packaging boxes to continue to grow, which Nuntapun Printing Co., Ltd. has used the information obtained to categorize the target groups. The main target group is business customers who want to produce their own branded packaging. The product focuses on standardized materials and strong quality. The price aspect will be suitable for the quality and negotiable. The channel will be able to order production both online and offline. For marketing promotion, there will be special promotions for regular customers. Personnel will focus on providing after-sales service in accepting product claims. Process aspects will produce products and deliver on time. In the physical environment, there will be a clean production area. To make the production process work as efficiently as possible. In the technical study, it was found that the location is located in the downtown area of Chiang Mai Province. Which has parking space and on the main road, able to travel easily and the factory is in an authorized production area and there is a layout of machinery to be invested in to create an efficient production process. The investment machine is a corrugated box printer. Cutting and grooving machine Corrugated Box Gluing Machine And strapping machine for the corrugated box. In the management study, it was found that there were 17 organizational structures in the corrugated box packaging segment, consisting of I packaging manager, 1 deputy production manager, 10 production staff, and a carton packaging sales representative. Corrugated board 3 persons, packaging design staff of 2 persons, there will be planning and management to be able to work in place of each other and there is a plan to develop the potential of employees by training to increase the capability and create incentives for employees to work. In the study of finance, it was found that from the market analysis, technical aspects, management. An initial investment of 3.21 million homes is required for investment. Which will use all the owner's equity. The expected return is 12 percent. The results from the project analysis. It has a net present value (NPV) of 9.03 million baht, a profitability index (PI) at 3.82 times, an internal rate of return (IRR) at 52.61 percent, and a payback period of 2 years, 7 months, 29 days. It is worthwhile to invest. And decided to accept investment in this project.