ความพึงพอใจของตัวแทนจำหน่ายผลิตภัณฑ์สมุนไพรต่อส่วนประสมการตลาดของบริษัท ทีซัส เฮลท์ ฮับ จำกัด

Abstract

This independent study aimed to study the Satisfaction of Herbal Product Distributors Towards Marketing Mix of Tsus Health Hub Company Limited. Data collected by questionnaires from herbal product distributors who purchase the product from Tsus Health Hub Company Limited, currently have 300 places, data analyzed by descriptive statistics such as frequency, percentage, the average and the differentiation tested between the averages of two populations by Paired T-test. The study found that mostly of participants were female, the age between 31-40 years old and the highest education level was a bachelor degree, mostly of the places located in Chiang Mai with retail style and generating for 1-5 years ago, the average of sales revenue per month was 100,001-200,000 baht and had purchasing with Tsus Health Hub Company Limited for 1- 5 years ago, approximately sales items was herbs medicine. Product, participants had advance expectation before service in a highest level and the actual service in a high level. The consideration in each product factor found that every factor had the average of advance expectation before service higher than the average of the actual service. Price, participants had advance expectation before service in a high level and the actual service in a high level. The consideration in each price factor found that every factor had the average of advance expectation before service higher than the average of the actual service. Place, participants had advance expectation before service in a highest level and the actual service in a high level. The consideration in each place factor found that every factor had the average of advance expectation before service higher than the average of the actual service. Promotion, participants had advance expectation before service in a high level and the actual service in a medium level. The consideration in each promotion factor found that every factor had the average of advance expectation before service higher than the average of the actual service. Process, participants had advance expectation before service in a high level and the actual service in a high level. The consideration in process factor found that every factor had the average of advance expectation before service higher than the average of the actual service. Physical Evidence, participants had advance expectation before service in a high level and the actual service in a high level. The consideration in each physical evidence factor found that every factor had the average of advance expectation before service higher than the average of the actual service. People, participants had advance expectation before service in a high level and the actual service in a high level. The consideration in each people factor found that every factor had the average of advance expectation before service higher than the average of the actual service.