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2551
ปัจจัยส่วนประสมการตลาดบริการที่มีผลต่อการตัดสินใจของลูกค้าในการเลือกใช้บริการสินเชื่อธนาคารกสิกรไทย จำกัด (มหาชน) ในจังหวัดชุมพร = Services marketing mix factors affecting customer selection of loan credit services from Kasikornbank Public Company Limited in Chumphon province / พินัย ในผ่องใส
พินัย ใจผ่องใส