Exploring opportunities and challenges of cross-border e-commerce in rural China in the post-pandemic era: based on poverty alleviation through e-commerce

Abstract

In recent years, with the deepening and innovation of the digital economy, CBEC has become the core force to promote China's foreign trade growth and economic development. The government also regards it as a key driver of economic growth and promotes its vigorous development in China. Particularly in 2015, the National Rural Revitalization Strategy included e-commerce-based poverty reduction as a means of helping impoverished communities become wealthy. The Taobao village industrial cluster model is particularly prominent, which has brought significant changes to the rural economy through the synergy of talents, policies and enterprises. However, the outbreak of the COVID-19 has a serious impact on the global economy, China's foreign trade activities have been significantly reduced, and rural CBEC is also facing multiple challenges, such as supply chain, capital flow interruption, lack of logistics facilities and talent shortage. But at the same time, the pandemic has also given birth to new opportunities, such as the growth of consumer demand for CBEC, the improvement of user stickiness and the popularity of non-contact payment. This paper aims to explore the development status of CBEC in rural China and its challenges and opportunities under the COVID-19, and provide theoretical and practical guidance for its healthy and sustainable development in the post epidemic era. The research content covers research results at home and abroad, theoretical basis and concept definition, development status analysis, poverty alleviation through e-commerce mode discussion, especially the formation mechanism of Taobao village cluster mode, as well as the analysis of problems and opportunities during the COVID-19 pandemic. Finally, it puts forward targeted development suggestions and countermeasures, which has important practical significance for improving the competitiveness of rural industries and promoting poverty reduction.