แนวทางการพัฒนาห้องสมุดวิสาหกิจขนาดกลางและขนาดย่อม คณะบริหารธุรกิจ มหาวิทยาลัยเชียงใหม่

Abstract

The objective of this research was to develop a guideline for information organization and services that matche need of the small and medium enterprises. The researcher used mixed research methods, i.e. surveying information need and the services of small and medium enterprises in Chiang Mai (a group of 398 samples), and interviewing seven enterprise consultants, on 1) usage and demand of information resources 2) information seeking 3) usage and demand of information services 4) problems and obstacles in using information. Questionnaires and semistructure in-depth interviews were used to collect information. The research showed that 1) most of the small and medium enterprises used and required book. The most used area of information was business services and marketing. In terms of information current, they required the most recent educating, entertaining and specific information as well as statistic information. The objectives of their usage were to catch up news and improve and develop businesses. 2) The most entrepreneurs accessed information through internet, based on the data from financial institutions and commercial banks. 3) Information services required the most are current content awareness service, selective dissemination of Information service and reference services, respectively They also required one - stop services, assembled, associated information that was essential for business and services which was different from other providers, such as data analysis services focusing on convenient online searching tool, and keeping track of searching history of users for improvement and development 4) The problems and obstacles in using information was up-to-date, depth, quality, accuracy, reliability, accessibility, speed of information and information in foreign languages. A guideline for organization information for developing enterprising library is 21 categories, and then, divided categorizing small and medium enterprises information into (1) Plan to start your business (2) protect in to ideas (3) plan to grow your business. Besides create an index, subject heading and thesaurus in order to access information faster and easier. A guideline for information services is focusing on online one stop services, byadopting necessary technology, such as AI, Data mining, web board and online social media.