Research on the economic development efficiency of China's rural e-commerce based on DEA-BCC model analysis

Abstract

This research primarily focuses on analyzing the development efficiency of China's rural e-commerce economy. The research utilizes the DEA-BCC model to analyze China's rural e-commerce data in 2018 and 2021. Specifically, it examines the development efficiency of China's rural e-commerce economy before and after the outbreak of the COVID-19 epidemic. The results indicate that the COVID-19 pandemic did not impact the development of the rural e-commerce economy in different provinces of China. Building upon these findings, this study also examines the spatial disparities in the development of the rural e-commerce economy among provinces categorized as high-efficiency, medium efficiency, and low efficiency, after the epidemic stabilized. Regarding the research outcomes, the study suggests several recommendations. Firstly, it proposes strengthening and enhancing the introduction and training of e-commerce professionals. Secondly, for certain rural areas, the government could consider increasing the construction of localized logistics networks through welfare policies. Lastly, since the focus of each province and city varies, when developing the rural e-commerce economy, it is advisable for each province and city to concentrate on establishing their unique e-commerce brand to enhance competitiveness.