Please use this identifier to cite or link to this item: http://cmuir.cmu.ac.th/jspui/handle/6653943832/74601
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dc.contributor.authorSourav Bikash Borahen_US
dc.contributor.authorGirish Mallapragadaen_US
dc.contributor.authorRaghu Bommarajuen_US
dc.contributor.authorRajkumar Venkatesanen_US
dc.contributor.authorNarongsak Thongpapanlen_US
dc.date.accessioned2022-10-16T06:45:14Z-
dc.date.available2022-10-16T06:45:14Z-
dc.date.issued2022-06-01en_US
dc.identifier.issn01678116en_US
dc.identifier.other2-s2.0-85118706996en_US
dc.identifier.other10.1016/j.ijresmar.2021.09.012en_US
dc.identifier.urihttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85118706996&origin=inwarden_US
dc.identifier.urihttp://cmuir.cmu.ac.th/jspui/handle/6653943832/74601-
dc.description.abstractInterfirm collaboration and exchange relationships are fundamental to how value is created, managed, and exchanged between firms. In this paper we first identify three major research themes (nature, governance, and outcomes) that existing research has focused on and then propose three structural shifts (technology, platforms, and globalization) that might influence nature, governance, and outcomes associated with interfirm collaboration. We also synthesize a research agenda for the future and develop multiple research propositions that might become the foundation to integrate the structural shifts into research on interfirm collaboration. We provide guidance on how existing theories can help scholars address new research questions arising due to the structural shifts. Finally, we provide insights to managers on the type of data that they need to access to make more effective decisions related to interfirm collaboration in a dynamic business environment.en_US
dc.subjectBusiness, Management and Accountingen_US
dc.titleInterfirm collaboration and exchange relationships: An agenda for future researchen_US
dc.typeJournalen_US
article.title.sourcetitleInternational Journal of Research in Marketingen_US
article.volume39en_US
article.stream.affiliationsDarden School of Businessen_US
article.stream.affiliationsIndian School of Businessen_US
article.stream.affiliationsIndian Institute of Management Ahmedabaden_US
article.stream.affiliationsChiang Mai Universityen_US
article.stream.affiliationsIndiana Universityen_US
Appears in Collections:CMUL: Journal Articles

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