A knowledge model for university food delivert service

Abstract

The Consumer behavior trend in food delivery service to facilitate food purchase via the Internet has become more widespread. The author conducted a study on the operation of Carelicious(Siam Cement Group) and Chiang Mai University Carelicious(CMU Carelicious) to see the gap between the two organizations. The organizational model was applied to CMU Carelicious, which was a startup that lacked knowledge and experience, with a focus on a study of the processes of order, stock control, and delivery, which are the main processes requiring employees to work properly. Applying knowledge gains as a guideline for CMU employees, the Carelicious can work even by the fresh graduate or someone with no prior knowledge of working in this field. This research was carried out to improve the knowledge for operating CMU Carelicious which offered food delivery service for CMU staff and users interested in food and other available products delivered to their office. Three parts of Carelicious services that can be applied to CMU Carelicious included the fulfillment service system, the order taker and cost contract, and the shipping system.