Please use this identifier to cite or link to this item: http://cmuir.cmu.ac.th/jspui/handle/6653943832/70449
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dc.contributor.authorChuleeporn Changchiten_US
dc.contributor.authorTim Klausen_US
dc.contributor.authorRavi Lonkanien_US
dc.date.accessioned2020-10-14T08:31:06Z-
dc.date.available2020-10-14T08:31:06Z-
dc.date.issued2020-01-01en_US
dc.identifier.issn23802057en_US
dc.identifier.issn08874417en_US
dc.identifier.other2-s2.0-85087685536en_US
dc.identifier.other10.1080/08874417.2020.1779149en_US
dc.identifier.urihttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85087685536&origin=inwarden_US
dc.identifier.urihttp://cmuir.cmu.ac.th/jspui/handle/6653943832/70449-
dc.description.abstract© 2020, © 2020 International Association for Computer Information Systems. With the rapid E-commerce growth and changes in consumers’ behaviors, many businesses are forced to adapt their business model to match their target customers’ needs. To provide consumers with more product details and increase their confidence in making online purchases, online businesses offer online reviews as an alternative to customers physically interacting with a product. Although consumers have become familiar with the use of online product reviews, many aspects of users’ perceptions of online reviews are still not well understood. This study explores the factors underlying the intention of Thai consumers to use online reviews when considering purchasing an item. The study results provide insight into the factors that affect consumers’ use of online reviews prior to a purchase. This study furthers the body of knowledge that deals with online reviews and system use, providing results that allow E-businesses to adapt their business model to better fit consumers’ expectations.en_US
dc.subjectComputer Scienceen_US
dc.subjectSocial Sciencesen_US
dc.titleOnline Reviews: What Drives Consumers to Use Themen_US
dc.typeJournalen_US
article.title.sourcetitleJournal of Computer Information Systemsen_US
article.stream.affiliationsTexas A and M University - Corpus Christien_US
article.stream.affiliationsChiang Mai Universityen_US
Appears in Collections:CMUL: Journal Articles

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