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dc.contributor.authorSuparada Prapawongen_US
dc.contributor.authorNop Kongdeeen_US
dc.contributor.authorManissaward Jintapitaken_US
dc.description.abstract© 2020 IEEE. This article is a qualitative research by textual analysis. The purposes of this study are 1) to study the reason educational mascots are required for the institute and 2) to study the means of creating narratives and background for the institute's educational mascots. The findings indicate that a mascot is an effective tool in communicating for brand awareness. The steps in storytelling and background of institutes' educational mascot creation employs David Berlo's model of communication and purpose(s) of communication setting, and then followed by narrative factors such as background, plot, character(s), theme(s), conflict(s), and setting. The key point of CAMT's storytelling and background of institute's educational mascots creation is a divisible combination of facts and imagination.en_US
dc.subjectArts and Humanitiesen_US
dc.subjectComputer Scienceen_US
dc.subjectSocial Sciencesen_US
dc.titleCreation of Storytelling and Background of Institute's Educational Mascots: Case Study of College of Arts, Media and Technology, Chiang Mai Universityen_US
dc.typeConference Proceedingen_US
article.title.sourcetitle2020 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering, ECTI DAMT and NCON 2020en_US Mai Universityen_US
Appears in Collections:CMUL: Journal Articles

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