Environmental analysis and monitoring for recreational farms in Taiwan

Abstract

© Published under licence by IOP Publishing Ltd. The rapid growth of recreational farms and leisure industry has fiercely faced competitive in a Taiwan's market to achieve business development sustainability trends. Effective business development strategy has become a key of the business performance management to help develop and implement growth opportunities. Recreational farms have functional products, culture, and natural resources as essential elements for the business development of local cuisine. The purpose of this study is, based on the SWOT analysis, to understand the current situation of catering business in recreational farms in Taiwan and to analyze the trends in development to discover how to operate local food restaurant business in recreational farms successfully and create long-term value for a business from customers, markets, and related parties. This research collected a total of 300 questionnaires from recreational farm tourists and excellent recreational farm entrepreneurs, as well as on-site staffs in an outstanding recreational farm. The results of this study provided a reference and guidelines of trends in development for the entrepreneurs to create a modern niche market.