Please use this identifier to cite or link to this item:
|Title:||Flood 2.0: Facebook use and reactions during the 2011/2012 flood in Thailand|
|Keywords:||Business, Management and Accounting|
|Abstract:||Copyright © 2015 Inderscience Enterprises Ltd. This paper explored the use and reactions of Thaiflood Facebook during the major 2011/2012 flood in Thailand. The Facebook page was used mostly for providing situation update data. This type of message drew more reactions ('Like', 'Comment', and 'Share') than those from other types such as flood response and opinion sharing. Interestingly, it was also seen that requests were made by Facebook users. These findings are of crucial importance to the organisations concerned with disaster management, as these insights will help them to improve provision of useful information for people affected by floods and also address their needs effectively.|
|Appears in Collections:||CMUL: Journal Articles|
Files in This Item:
There are no files associated with this item.
Items in CMUIR are protected by copyright, with all rights reserved, unless otherwise indicated.