การวิเคราะห์สัมพันธสารในรายการวิทยุ “คลับฟรายเดย์”

Abstract

This research aimed to study the composition of the Club Friday radio program as a communicative event and analyze the order of a communicative event. The part of the program examined related to the love of young people under the topic of “Which love hurt you the most?” broadcasted on Green Wave 106.5 FM on October 21, 2011. This study used the concepts of ethnography of communication, speech acts, shifting allocation as well as word pairing, and narrative discourse on the analysis. The results were as follows. The component of Club Friday is a commercial radio program. The topic of each week is associated with love relationships in different ways. The purposes of this program is to advise, find solutions, as well as provide a channel for sharing and exchanging experiences and knowledge related to love, which can be applied in real life situation. There are two moderators hosting the program: Naphaporn Triwitwareekul (Sister Aoy) as the main moderator, and Saithip Montree Na Audhaya (Sister Chod) as the second moderator. Both of them are not a psychologist, but a radio broadcaster with life experience. In the program, people having problems can be divided into three categories based on the communication channel: those sending short messages, emails, and making phone calls. There were seven people who phoned in, but two of them had a communication breakdown. The interaction in Club Friday can be divided into three phases. For the opening, the main moderator (M) takes a responsibility of linking all stories to talk. The second moderator (A) adds up to the talk, reads and answers short messages. For the answering problem part, the main interaction also includes the same three phases. For problem presenting phase, which plays an important role, includes shifting narrations followed by conclusions from time to time. For problem analyzing, criticizing and suggesting phase, both of the main moderator (M) and second moderator (A) play an essential role. The data analysis takes place alternately with criticism and feedback instructions. For the encouraging phase, it is held at the end, which is the main responsibility of the two moderators. For the closing phase, both moderators are equally active in proposing issues, and saying goodbye. The shifting allocation of the set of speech acts can be divided into two major formulas. For the first formula, including response and feedback or dialogue discourse, are asking and response, and presenting and response. The second formula is a monologue discourse, which includes no answers. Analyze the order of a communicative event, the Club Friday program, considered as one communicative event, is divided into three phases. The opening is a general discussion, as well as introduction to the issues that will be discussed. The processing is a story exchanging part, as well as the part that asks and answers questions about the love of people of those who phoned in, sent short messages and emails. The closing is to talk about next week's episode, and promote future events. For solving problems of the five people who phoned in Club Friday radio program, if categorized based on the narrative discourse, there would be two kinds of people facing problems: those who need an answer, and those who do not want an answer. The contents of the phone-in programs showed that those having problems had to move away from the parties. For those wanting an answer, the moderator would suggest a solution. For those who do not want an answer, however, their problems must have already been solved, so it was just a sharing. There were four main norms used for answering questions: norms of being a couple, viewing world in reality, having self-esteem, and justice. The answering strategies could be divided into two groups: the strategies that promoted trust, such as indirect speech acts, repeating and agreeing, and defending, and the strategies helping people to get away from the problems, such as direct analysis, asking and allowing people to analyze the problem by themselves, and warning. The characteristics of the norms and answering strategies were well suitable for those who had problems. Both of the moderators allowed those people to solve their own problems, and the moderators also used a friendly key tone.