การศึกษาวัฒนธรรมย่อยและการวิเคราะห์อัตลักษณ์ ของกลุ่มเฮฟวี่เมทัล กรณีศึกษากลุ่มเฮฟวี่เมทัลในเขตอำเภอเมืองเชียงใหม่

Abstract

The Study of Subculture and Indentity Analysis of Heavy Metal group : Case Study Heavy Metal Group in Mueang Chiang Mai ,aims to learn the identity of those who love heavy metal music. As well as the manner of expression and the existence of a group of people who love heavy metal music in Mueang Chiang Mai By introducing concepts related to entrepreneurship education and Data Analysis The study found that a reshaping of Heavy Metal culture in Mueang Chiang Mai which have integrating of those who enjoy the heavy metal music that want something different and get away from dominated by the power of consumerism of mainstream music but the monotonous and non-creative. The most enthusiasts heavy metal music that will meet both aged in their late teens who study and work. Then the daily lives of these individuals do not have the distinction of being guests in any way they live under the rules that were set aside , which may make conditions uncomfortable pressured or tense up. The undertakings on the channel to drain those things, which is the concert. They do not waiting to use this channel to liberate things. The concert included not only helps to release what kept in mind but also caused a strong rapport with the other members of the group or more and also reflecting the cultural identity of the heavy metal as well.